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Nudie Jeans joins the growing list of clothiers who are environmentally aware with the introduction of Denim Maniacs, a project that explores ways to use old denim.
Through the initiative, Nudie has managed to use an impressive 90% of every pair of discarded jeans, resulting in a small set objects for the home and outdoors. First is the hand-braided In-And-Out Camper Seat, crafted from the inseam and outseam of nine pairs of rigid Nudie jeans, one belt and a leather patch.
Second is the Mat, also called a “rag rug,” which makes use of leg pieces discarded from the creation of the camper.
Jeans share the same soul and attitude as music. The inspiration springs from the same dreams. Besides denim, only leather has the ability to age so beautifully formed by its user into a second skin. Our jeans live our lifestyle. The longer we wear them, the more character and attitude they get. This is Nudie's philosophy. This company is a Swedish clothing brand originating in Gothenburg and founded in 1999, and all their jeans are made in Italy from denim produced in Italy, Turkey, and Japan.
